What Is the Promotion Feature In POS?

Why should I start promotions for my outlet/ What are the different kinds of promotions available in my POS/ How can I customize coupons based on my requirements?

Promotions are a way, using which an outlet can promote its business by grabbing more customers and increasing the number of orders. 

A customer can apply a coupon after adding items to the cart by clicking on the Apply Coupon option there. Snaps showing how promotions are reflected in the user app are attached below.
 


You can track and compare promotions-related reports in the reports section of your POS.


EasyEat provides different promotion options to the restaurant such as

1.Flat Discount

2.Percentage Discount

3.Order Value Discount

4.Buy X Get Y

5.Free Delivery

6.Price Cut 

7.Buy X Get Discount On Y.

    Apart from these options, discount can also be provided as Presets i.e. while creating order on POS. Click here to know more.

    • How to start a ‘Flat Discount’ promotion type?

    Flat Discount Promotion - Here the outlet has the option to provide flat value off (RM 5 Off on cart value RM 50) on either a specific category/subcategory or on the whole order. This is how it looks in the user app.    

    Steps

              Step 1-  Login into your POS. 

              Step 2-  Navigate to the ‘Promotions’ section from the side menu.

                

                       Click on Add New Coupon button in the top right corner.

     

             Step 3- Select the ‘Flat Discount’ option from the list.

                 

          Step 4- Fill in the details in the ‘Discount’, ‘Minimum Cart Value To Apply’, and ‘Max Discount Value’ tabs.  Minimum cart value tab should contain the minimum cart value for the offer to be enabled and max discount value is the max discount applicable using this offer. The outlet has the option to apply the discount on Order/Category/Subcategory which they can select from the drop-down menu in the ‘Applies To’ tab.

          In the screenshot attached below, a flat RM 5 discount has been applied to a minimum cart value of RM 50.

              

     

         In case, the discount applies to a category or subcategory, another tab named ‘Offer On Category’ or ’Offer On Subcategory’ comes up on the screen. You can select the categories/subcategories from the drop-down menu.

         In the screenshot attached, the discount is applicable on the ‘Spaghetti’, ‘Burger’, and ‘Beverages’ categories i.e. if any item from these categories is added to the cart and the cart value is RM 50 or more then RM 5 discount can be availed.

             

          Step 5-  Further, another section(Step - 2) will come up on the screen

                      In the ‘Applicable On Order Type’ checklist, you can select the order type (Delivery, Dine-In or Pickup) on which you want to provide the discount. You can choose if the    promotion is auto-applied or requires a promo code. If auto-applied, the promotion will be applied itself if the cart satisfies the earlier covered criteria.

            

            Furthermore, the outlet has to specify the period for which the discount is applied. In case you want to keep the promotion for a longer duration, you can enable the forever discount by clicking on the ‘Forever Discount’ checkbox below. 

        The owner can also customize the days and timings for the promotion to be live by clicking on the Add More option below.

    In this case, the promotion starts on 15/01/2022 and remains live until 31/01/2023. It is created for weekends (Saturday & Sunday) from 12 pm to 7 pm.

             

     

         The outlet also has the option to specify the coupon usage limit, if any, the parameters for which are ‘Usage Limit Per Promo Coupon’, ‘Daily Usage Limit Per Promo Coupon’, ‘Usage Limit Per User’, ‘Daily Usage Limit Per User’. Once you click on the toggle button, it turns green and you can fill in the number in the box. 

        

     Here we have set the daily usage limit per user as 1, implying that a customer can use this coupon only once a day for placing an order with the outlet.

          Step 6- Another section ‘STEP 3’ will come up on the screen. In this section, the owner can personalize the coupon information including its Title, Code, and Description (mainly terms and conditions). Also, you can choose if you want this promotion to be visible to your customers by clicking on the toggle on the right. You can turn it off if you want to provide this offer to selected customers with access to a special promo code.

         

     

    Here, we have added the title, code, and description to the ‘PROMOTION TITLE’,  ‘PROMOTION CODE’, and ‘TERMS AND CONDITIONS’ sections respectively. The left side of the screen shows the promotion preview. This is how it looks in the user app- 

     

     

    Also, there’s one more feature i.e. if the outlet wants to promote the offer on the onboarding screen. This promotion screen will be visible when a user scans the QR and is directed to the outlet’s page on the user application. This is what the screen looks like- 



    To do so, simply click on the ‘Yes’ option in the WANT TO PROMOTE OFFER ON ONBOARDING SCREENsection. The below-attached screen will show up.




    You can select the template from the gallery below and edit the text ‘SUB TEXT 1’, ‘HEADING’, ‘CONDITIONS’, and ‘SUB TEXT 2’ from the right.




    In case you want to add your personalized promotion poster you can connect with Easyeat Support Team. 

      Step 7- Click on Save Button on the top right corner and Refresh.

             



    • How to start a ‘Percentage Discount’ promotion type?

    Percentage Discount Promotion - Here, if the outlet wants to provide a percentage off (5% off on cart value RM 50) on either a specific category/subcategory or on the whole order they should opt for a percentage discount type. This is how it looks in the user app.

     

       

    Steps

              Step 1-  Login into your POS. 

              Step 2-  Navigate to the ‘Promotions’ section from the side menu.

                

                       Click on Add New Coupon button in the top right corner.

     

              Step 3- Select the ‘Percentage Discount’ option from the list.

                 

                 

             Proceed in the same way as we did for the FLAT DISCOUNT earlier. 

             Here, the only difference is that in the DISCOUNT tab, we fill in percentage off instead of             a flat value. In the screenshot attached, a 5% discount up to RM 5 on cart value equal to or             more than RM 50 will be applied when a customers places an order.

             

            Repeat the STEPS (4-7) as discussed in the Flat Discount Section. 

     

    • How to start the ‘Order Value Discount’ promotion type?

    Order Value Discount Promotion - To provide discounts up to a certain order value we use this promotion type. In this, the owner can choose to provide different discounts on different order/bill values either as flat value off or percentage off. For example- if we want to provide a 5% discount on an order value that is RM 20 or less and 10% off for an order value up to RM 50(RM 20- RM 50) then we will opt for ORDER VALUE DISCOUNT PROMOTION.

    This is how it looks in the user app.

     

    Steps

              Step 1-  Login into your POS. 

              Step 2-  Navigate to the ‘Promotions’ section from the side menu.

                

                       Click on Add New Coupon button in the top right corner.

         

             Step 3-  Select the ‘Order Value Discount’ option from the list.

     

               

     

             Step 4-  In the ‘DISCOUNT VALUE TAB’, you can select either flat value off or percentage discount from the dropdown menu. Further ‘MIN CART VALUE’ tab contains the minimum cart value for the offer to be enabled. Fill in the details in the ‘MAX DISCOUNT VALUE’ tab containing the max discount applicable using this offer and the ‘APPLIES TO’ tab with Order/Category/Subcategory options.

             Now, in the ‘DISCOUNT’ tab, fill the discount you want to provide, and in the ‘UPTO ORDER VALUE’ tab fill in the order value up to which you want to provide this discount.

                          

           In the above screenshot, we are providing a 10% discount up to RM 10 for the order value that goes up to RM 40, provided that the cart value is RM 10 or more i.e. if a user places an  order worth RM 20 he shall be eligible to use this offer in the EASYEAT user app.

           

    Now, we can also add multiple discounts using the ‘ADD MORE DISCOUNT’ option below. In the screenshot attached, we are offering a 20% discount on order values lying between RM 40 & RM 60 and a 10% discount if the order value is less than RM 40. 

            

    In this way, we can set multiple discounts on different order values. It should be noted that the max discount is RM 10 so for all order values more than RM 50 the discount applicable is RM 10 only.

     Repeat the STEPS(5-7) as discussed in the Flat Discount Section.

     

    • How to start the ‘Buy X Get Y’ promotion type?

    Buy X Get Y Promotion- This promotion can be used when the owner wants to provide a dish free of cost if the main item is purchased at full price. This offer is enabled when both of the items are added to the cart. For instance, you want to provide a drink free if purchased with a burger.

     This is how it looks like in the user app- 

     

      Steps

              Step 1-  Login into your POS. 

              Step 2-  Navigate to the ‘Promotions’ section from the side menu.

                

                       Click on Add New Coupon button in the top right corner.

               Step 3-  Select the ‘Buy X Get Y’ option from the list.

                 

     

            Step 4-  Fill in the Minimum Cart Value for enabling the offer. Further, in the Customer Buy section specify the Dish/Category/Subcategory that is eligible for the offer and its quantity, and in the Customer Get section specify the Dish/Category/Subcategory that is served free with the above items and its quantity.


    In our case, we want to provide one Lychee juice free with any one item from the Burger category i.e. when the user adds both the items in the cart and the minimum cart value condition is satisfied, the price of Lychee juice will be deducted from the order value. 


      Repeat the STEPS(5-7) as discussed in the Flat Discount Section.

    •   How to start the ‘FREE Delivery’ promotion type?

    Free Delivery- The restaurant can set a distance limit up to which it wants to provide free delivery to its customers using this promotion type i.e. users in that limited area will be able to avail of the offer.               

     

      Steps

              Step 1-  Login into your POS. 

              Step 2-  Navigate to the ‘Promotions’ section from the side menu.

                

                       Click on Add New Coupon button in the top right corner.

     

             Step 3- Select the ‘Free Delivery’ option from the list.

             

     

             Step 4-   Fill in the details in the ‘MIN CART VALUE TO APPLY’ tab containing the minimum cart value for the offer to be enabled and the ‘APPLIES TO’ tab with Order/Category/Subcategory options.

          In the ‘FREE DELIVERY UPTO(KM)’ tab, you can add a distance limit up to which you want the offer to be live, say, 10 km. In case, you do not want any distance limit and provide free delivery all over your region you can add 0 in the tab. 

        A  Restaurant can also set a limit on the delivery charge up to which the offer is applicable by adding  ‘MAX DISCOUNT VALUE’. For example, if the outlet sets a Max discount of RM 2, charges over and above it will be charged from the customers. 

     

    Here, delivery charges up to RM 2 will be waived off if a user within 10 km of the range orders from the outlet.

             

     

            Repeat the STEPS(5-7) as discussed in the Flat Discount Section.



    •  How to start the ‘Price Cut’ promotion type?

     Price CutThe outlet can cut down the prices of a specific dish/category/subcategory for a fixed duration and this doesn’t require any promo code. Users can use other promotions along with this promotion type.Once the promotion expires, the original value will be returned.

        

     

     Steps

             Step 1-  Login into your POS. 

              Step 2-  Navigate to the ‘Promotions’ section from the side menu.

                

                       Click on Add New Coupon button in the top right corner.

     

            Step 3-  Select the ‘Price Cut’ option from the list.

             

     

          Step 4-  Select the Price Cut Type from the drop-down menu(Flat or Percentage),     category/subcategory/dish from the ‘APPLIES TO’ tab.

           

    Here a 5% discount is automatically applied to the menu of the outlet for the Spaghetti category.

         Repeat the STEPS(5-7) as discussed in the Flat Discount Section.

    •  How to start the ‘Buy X, Get Discount on Y’ promotion type?

    Buy X, Get Discount On Y - Using this,  the outlet can enable a discount on a specific dish/category/subcategory if another dish/category/subcategory is added to the cart. For instance, Buy Spaghetti Of Choice, Get Any 2  Beverages at 20% Off. 

     

     Steps

              Step 1-  Login into your POS. 

              Step 2-  Navigate to the ‘Promotions’ section from the side menu.

                

                       Click on Add New Coupon button in the top right corner.

      Step 3- Select the ‘Buy X, Get Discount On Y’ option from the list.

        

    Step 4- Fill in the Minimum Cart Value for enabling the offer. Further, in the Customer Buy section specify the Dish/Category/Subcategory that is eligible for the offer and its quantity, and in the Customer Get section mention the Dish/Category/Subcategory that is served at a discount when added with the above items and its quantity.

                

                

         In this scenario, when one item from the Spaghetti subcategory will be purchased, two drinks from the Beverages category will be served at 20% off.

           Repeat the STEPS(5-7) as discussed in the Flat Discount Section.