How EasyEat SMS Marketing helped a restaurant get 10x Return on Investment (ROI).
In today's highly competitive business landscape, effective marketing campaigns can make all the difference in driving customer engagement and boosting sales. And here at EasyEat, the proof is in the pudding. A couple of months back we helped launch an SMS marketing campaign at one of our merchant’s restaurants located in Cheras, all in the hopes of boosting their sales and returns. By offering a 10% discount on orders placed between 2 pm and 8 pm, we aimed to incentivize customers and increase their overall satisfaction. And that ended up working wonders for our merchant!
Impressive Customer Response
The SMS campaign received an amazing reaction, with 101 returning consumers taking advantage of the exclusive discount. This statistic shows the campaign's success in re-engaging prior clients and developing loyalty. The enticing offer served as a catalyst for customers to revisit the EasyEat platform, further reinforcing their trust in the brand.
Increasing Order Volume Through SMS Marketing
The impact of the SMS marketing campaign also significantly boosted the number of orders placed during the promotional period. A total of 113 orders, amounting to RM3,216 in revenue, were generated during the campaign. This significant increase in orders demonstrates the campaign's ability to create a sense of urgency and drive immediate action among customers.
Revenue and ROI Amplification
While the total revenue generated during the campaign was RM3216, the amount spent by the merchant was only RM320, resulting in an impressive return on investment (ROI). With an ROI of 10x the initial investment, EasyEat's SMS marketing campaign turned out to be extremely profitable for all parties involved. This massive ROI shows how well the campaign worked to boost sales and increase profits for the merchant's restaurant.
Conclusion
The recent SMS marketing campaign by EasyEat is a great example of how well-targeted advertising efforts can work. Customers were interested in the campaign because the message was well-written. As a result, the number of orders and income went up by a lot. The 10x return on investment (ROI) from this strategy shows how profitable strategic marketing can be. This proves that by leveraging innovative marketing techniques, businesses can build meaningful relationships with their customers, increase sales, and become trusted partners in their industries by using new marketing methods.